BACK BY POPULAR DEMAND
March 12, 2021 • 10:30 a.m. – 12:00 p.m. ET
How many of us fall into the trap of giving the same talk no matter who our audience is—and expecting our message to stick?
This 90-minute online workshop—“Know Your Audience”—is designed to help scientists understand and connect with different types of audiences, from the general public, peers, and professors to potential employers, policymakers, or family members.
There is no one audience when it comes to science communication. Effective communication involves getting to know who your various audiences are, learning how to connect with them, and shaping your message to their needs.
APA is offering this highly valued training to members at a discounted rate.
At the end of this online workshop, you will be able to:
- Understand the importance of knowing about your audience for effective communication.
- Increase empathy for your audience—understand how they view you, and you view them.